Blink Media Flyer Design

Interactive flyer design

Proposal:

Design a working net for a piece of paper/card that can be easily reproduced. The client has asked for the design to fold-out in some way/be something that the audience can actively engage with.

Rationale:

(Why are you doing it? How does it fit with your own sense of development? What is your particular interest in this area?)

Advised by tutors to seek design work, interest in package design and mathematics of design. Develop my practice in communicating ideas with clients.

Context:

(Where does the project fit in the real world?)

Andrew Wilson of Blink Media Group is using it as part of a public project, the flyers will be placed on public transport, as part of a send/receive style project.

Brief:

(What exactly are you/is somebody else expecting you to do?)

Design a simple, easy to reproduce flyer net, that is interesting in form. Create clear instructions for client.

Audience

(Who is the work for)

General members of the public, using public transport, will likely have a very short time of engagement with design. People in cities' such as Manchester and London as well as smaller places like Huddersfield.

Outcomes:

(What exactly will you have, or will have happened, at the end of your project?)

Design complete, client to have clear understanding of how net works and a design that is easily printed/produced in large numbers.

Measures of success/evaluation strategy:

(How will you know how successful you have been? You can’t evaluate effectively unless you know what your aims were.)

Flyer and instructions must be clearly communicated to client, so they understand how to reproduce and use the design. Design must be simple but unfold in interesting way.

Research:

(What do you need to find out to help you deliver the project?)

Requirements for design that is produced en masse, how to create PDFs from Photoshop/Illustrator simple instructions, look at other pieces of communication/audience engagement that come in simple paper or card format (ie. business cards, club flyers etc.)

Why is it live?

(How does it meet the live requirement of the brief?)

For client Blink Media, will be reproduced and used in public environment.

Resources:

(What will you need at every step of the project? Physical space/people/hardware/software/money/transport are all resources to plan for.)

Adobe Illustrator and InDesign , suitable materials ie. card or paper to print net onto, possible train to Huddersfield to discuss design, camera for photographs of instructions/scanner for illustrated instructions. Most resources easily accessible in college.