Limn T-Shirts - Photoshoot

So I shot/edited photos for the Limn website, as well as co-art directing it. We got a couple of illustrators in who had drawn at our previous night. We asked them to draw on acetate on the overheads - as they would with the night - and we would use the projections as background/part of the photos. The shoot needed to look fun and not too serious, in order to reflect the fun/party vibe of our night - which I think is reflected quite successfully in some of the photographs. A couple of people that helped out with the shoot thought that the best photos were ones with projections covering the models ie. the illustrations projected onto the models and the t-shirts. But I made the point that this would not fulfill the primary purpose of the shoot,to clearly show the t-shirts and help sell them.

See the t-shirts on the online store here.