Proposal
Film and create promotional video for online viewing (vimeo/youtube etc.)
Rationale:
(Why are you doing it? How does it fit with your own sense of development? What is your particular interest in this area?)
Developing skills with software final cut/premiere/after effects, exploring different ways of promoting independent business/small club night
Context:
(Where does the project fit in the real world?)
Online video, specifically aimed at audience on social networking sites, blog viewers and anyone who comes across it on vimeo or 'Shopkeepers website.
Brief:
(What exactly are you/is somebody else expecting you to do?)
Film footage of opening night / anything else that may aid promotion, put together as successful short (25 secs - 1 minute) to be viewed online.
Audience
(Who is the work for)
Online audience, online social networks, viewers of our site etc.
Rationale:
(Why are you doing it? How does it fit with your own sense of development? What is your particular interest in this area?)
Developing skills with software final cut/premiere/after effects, exploring different ways of promoting independent business/small club night
Context:
(Where does the project fit in the real world?)
Online video, specifically aimed at audience on social networking sites, blog viewers and anyone who comes across it on vimeo or 'Shopkeepers website.
Brief:
(What exactly are you/is somebody else expecting you to do?)
Film footage of opening night / anything else that may aid promotion, put together as successful short (25 secs - 1 minute) to be viewed online.
Audience
(Who is the work for)
Online audience, online social networks, viewers of our site etc.
Outcomes:
(What exactly will you have, or will have happened, at the end of your project?)
Successful/interesting short-length video showing a fun and creative event.
Measures of success/evaluation strategy:
(How will you know how successful you have been? You can’t evaluate effectively unless you know what your aims were.)
Amount of views/re-posts, feedback online (comments on vimeo / likes on facebook etc.), to a certain extent the change in people coming to the night post-video upload.
Research:
(What do you need to find out to help you deliver the project?)
After Effects, Final Cut Pro/Premiere, HD Cam, Vimeo account.
Why is it live?
(How does it meet the live requirement of the brief?)
Will be viewable online by our target audience / as promotion for monthly event.
Resources:
(What will you need at every step of the project? Physical space/people/hardware/software/money/transport are all resources to plan for.)
A/V suite booking, camera, me and atleast one other person to film night, video software final cut, after effects.
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