Limn T-Shirt Design, Print and Promo

Proposal

Develop branding, and creating independent affordable t-shirt designs referencing the event.

Rationale:
(Why are you doing it? How does it fit with your own sense of development? What is your particular interest in this area?)

Interest in starting small business / brand development and t-shirt design.

Context:
(Where does the project fit in the real world?)

T-shirts will be sold at Limn event as well as online - site to be created / likely sold on outlet such as big cartel.

Brief:
(What exactly are you/is somebody else expecting you to do?)

Print Limn branded t-shirts for sale online and at events, set up photo shoot for online sale.

Audience
(Who is the work for)

Limn attendees / likely art and design students or people with interest in illustration

Outcomes:
(What exactly will you have, or will have happened, at the end of your project?)

A number of t-shirts in various sizes, printed with limn branding, photos of t-shirts for online sale. Site selling tees.


Measures of success/evaluation strategy:
(How will you know how successful you have been? You can’t evaluate effectively unless you know what your aims were.)

Number of t-shirts sold, success of synergy between ideas behind night and t-shirt branding.

Research:
(What do you need to find out to help you deliver the project?)

Bulk purchase t-shirt costs, printing costs, best place for online sales.

Why is it live?
(How does it meet the live requirement of the brief?)

Tees will be sold online and at our events.

Resources:
(What will you need at every step of the project? Physical space/people/hardware/software/money/transport are all resources to plan for.)

T-shirts, work will be completed by me and two other students to get work done in time, print screens, inks, Photoshop, Dreamweaver, SLR Camera, t-shirt models.