Tuesday, May 18, 2010

Washed Out Visuals

Proposal

Design gig poster and Supply live visuals for gig at Nation of Shopkeepers.

Rationale:
(Why are you doing it? How does it fit with your own sense of development? What is your particular interest in this area?)

Working with live music, developing skills as VJ/creating live visual compositions

Context:
(Where does the project fit in the real world?)

As part of live show, in front of audience at Nation of Shopkeepers. Iron Wagon events manager will use posters to promote gig

Brief:
(What exactly are you/is somebody else expecting you to do?)

Create visuals and means of displaying visuals at live gig. Design legible poster with appropriate (band-referencing) artwork.

Audience
(Who is the work for)

Gig attendees at Nation of Shopkeepers, fans of Washed Out and potential Nation of Shopkeepers customers.

Outcomes:
(What exactly will you have, or will have happened, at the end of your project?)

Projected live visuals whilst musician is playing, documented by film/photography, poster advertising gig.

Measures of success/evaluation strategy:
(How will you know how successful you have been? You can’t evaluate effectively unless you know what your aims were.)

Feedback from gig, hopefully more work for venue/promoters to follow, connection with feel/usual branding of musicians. And in some ways the amount of attendees at the gig.

Research:
(What do you need to find out to help you deliver the project?)

Usual length of musicians show, optimum place for projection in venue, general branding / artwork of musician.

Why is it live?
(How does it meet the live requirement of the brief?)

Live visuals, in front of audience. Design work for client.

Resources:
(What will you need at every step of the project? Physical space/people/hardware/software/money/transport are all resources to plan for.)

Projector - (considering carousel slide projector and/or OHP as well as digital), will be working with two other artists to provide visuals. Photoshop, Illustrator, Camera (SLR/ HD video camera)

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